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Soumm
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About Soumm

We didn’t begin with a product.

We began with a question.

Why has taking care of ourselves become something we keep postponing?

Modern life asks more from us than ever before. More responsibility. More ambition. More attention. Somewhere in the middle of all that, caring for ourselves quietly became optional.

Soumm was created to help change that. Not by asking people to do more. By helping them rediscover the value of small, intentional rituals. Hair is simply where our journey begins.

Our Story Meet the Founders
About — Story

Our Story

From a quiet beginning to a careful ritual.

About — Philosophy

Soumm didn’t begin as a business idea. In fact, for many years, it wasn’t a business at all.

More than 25 years ago, my parents-in-law, Smt. Vinaya & Shri. Shivarama Bhandary, created a hair oil for their family & people with need using ingredients that had been trusted in Indian homes for generations. There was no brand, no packaging, no marketing plan. Just care – expressed through something made at home for the people they loved.

Years passed, and that little formula quietly remained within our family.

Then, during my second pregnancy, I went through a period of severe hair fall. Like many women, I was carrying a lot – pregnancy, work, responsibilities, emotions – and somewhere in all of that, I was struggling with something as personal as watching my hair fall every day.

I turned to my mother-in-law for help.

She went back to that old formula and made the oil for me again.

I started using it consistently. Slowly, I began noticing a change. My hair fall reduced, but something else stayed with me too – those few minutes of sitting quietly, massaging my scalp and allowing myself to simply stop.

At the time, I was working with an NGO, and I was constantly meeting women from very different walks of life. Yet there was something strangely common between so many of us: we somehow found time to care for everyone, except ourselves.

That thought never left me.

I kept wondering – if something made with so much care had helped me, why should it remain only within our family?

That was the beginning of Soumm.

We began with the hair oil, but somewhere along the way I understood that Soumm was never really going to be only about hair oil.

It was about care.

About turning an ordinary act like oiling your hair into ten quiet minutes that belong to you. About creating things thoughtfully, sharing what we learn, and reminding people that caring for yourself does not have to be complicated.

Today, every bottle of Soumm carries a little bit of where we began – an old family formula, the care of two generations, and one simple belief I hope we never lose:

While you are busy caring for everyone else, you deserve to be cared for too.

– Supriya

Founder, Soumm

Our Philosophy

Rituals create transformation.

We believe products are important. But products alone rarely change lives. Rituals do.

A ritual repeated with intention becomes a habit. Habits shape how we live. How we care. How we feel.

Everything Soumm creates begins with one question: does this help people build a better relationship with themselves?

If the answer is yes, we continue. If the answer is no, we stop. Because philosophy will always come before products.

01

Ritual over Routine

Meaningful moments are more powerful than hurried habits.

02

Trust before Visibility

We would rather be recommended than advertised.

03

Quality before Quantity

Every product must earn its place.

04

Consistency before Perfection

Small acts of care, repeated over time, create lasting change.

The People Behind Soumm

Built with care. Guided by purpose.

Soumm is built by people who believe that businesses should improve lives, not simply sell products.

Every decision we make is guided by one simple thought: would we feel proud recommending this to our own family?

That question quietly shapes everything, from botanicals and packaging to the words you are reading today.

Founder

Supriya Bhandary

Soumm began with something very simple — the feeling that somewhere between work, family and everything we carry each day, we often forget to care for ourselves.

I didn't want to create another product asking for attention. I wanted to create small rituals that give some attention back to you. Even if it is just ten quiet minutes.

We are still learning, listening and building Soumm one thoughtful step at a time. My hope is that whenever Soumm becomes part of your day, it reminds you of something we all need to hear sometimes: you deserve a little care too.

— Supriya, Founder

Co-Founder

Praveen Bhandary

For me, Soumm has never been only about what goes into a bottle or a bar. It is about the thought behind it — choosing carefully, making responsibly, and never forgetting the person who will eventually use it.

We are a close team, and I think there is something beautiful about that. We can listen. We can learn. We can care about the details.

We try to get you everything right, and we can always be sincere about why we are doing it. If Soumm earns a small place in your everyday life and your trust along the way, that means a great deal to us.

— Praveen, Co-founder

Together, they share one ambition: to build a company that earns trust for generations.

Founder Letters

Personal reflections from the founder on building Soumm, creating thoughtful products and rediscovering the value of intentional living.

Read the Founder Letters

The Values We Protect

Some things should never change.

We Choose Trust

Trust is earned slowly. Protected carefully. Never traded for short-term success.

We Respect Intelligence

We educate before we persuade. We explain before we promise.

We Believe in Quiet Confidence

We don’t need to be the loudest voice. We simply strive to be a trustworthy one.

We Design for Decades

Every decision should still make sense years from now. Not just today.

We Care Before We Sell

If something isn’t right for someone, we’d rather guide them honestly than make a sale.

We Build Relationships

Customers. Doctors. Partners. Communities. Everything begins with people.

Looking Ahead

Hair is where we begin.

Soumm will continue to grow. New rituals. New products. New knowledge. New partnerships.

But one thing will never change. Our purpose is not simply to create products. It is to help people build healthier, more intentional lives.

Wherever the future takes us, that belief will remain our foundation.

A woman with her eyes closed, smiling and holding a warm cup in a sunlit room with plants and books

Contact

We’d love to hear from you.

Whether you have a question, a story to share, or would simply like to begin a conversation, we’re always happy to hear from you.

Contact Soumm

Email

soummritual@soumm.in

Website

www.soumm.in

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We hope Soumm becomes more than something you use and something you believe in.

Products eventually become empty. Rituals stay.

Thank you for taking the time to understand who we are. We’re grateful you’ve become part of the journey.

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